REFLECTION OF GENDER VALUE ORIENTATIONS IN THE COMMUNICATIVE STRATEGIES OF WOMEN AND MEN IN KAZAKHSTAN

Abstract

This article analyzes gender differences in value orientations and family language practices in modern Kazakhstan. The study examines the role of the native language as an element of maintaining family ties and intergenerational continuity. The empirical base includes a questionnaire survey (N=1105), as well as a targeted subsample of respondents who answered a set of questions about language use in the family (N=130). The application of two-factor analysis of variance (gender × age) revealed significant differences in the perception of the importance of the native language. Women demonstrate a more stable and higher recognition of the role of language in family relationships, while for men, the importance of language increases with the transition to more mature age stages. Discursive analysis of free responses confirms that the native language is both a means of emotional closeness and a mechanism for preserving cultural memory.