https://yazlit.ppu.edu.kz/index.php/new/issue/feed 2025-09-12T14:43:36+00:00 Temirgazina Zifa yazlit@pspu.kz Open Journal Systems <p>Registered in the Information Committee of the Ministry of Information and Social Development of the Republic of Kazakhstan ("Language and Literature: Theory and Practice" magazine registration certificate No. KZ06VPY00046675 dated 03.4.2022)</p> <p>ISSN 2957-5567<br />ISSN 2957-5575</p> <p>Owner: KEJSC "Pavlodar Pedagogical University".</p> <p>Publication languages: Kazakh, Russian, English</p> <p>Frequency: 4 times a year</p> <p>Area of distribution: Republic of Kazakhstan, near and far abroad.</p> https://yazlit.ppu.edu.kz/index.php/new/article/view/454 2025-08-22T05:54:22+00:00 S. Serikova samalserikova2@gmail.com A. Baibolov alibek.17@inbox.ru

<p>The article is devoted to the theoretical and applied understanding of transmedial and artistic forms of representation of the image of Kazakhstan in modern world culture, with an emphasis on&nbsp; difference between the internal cultural discourse&nbsp; and the external image of Kazakhstan.</p> <p>A conceptual distinction is proposed between the concepts of "Kazakhstani text" and "image of Kazakhstan" using imagological and geopoetic approaches.&nbsp; As a result of the study, we identified conceptual differences between the concepts of "Kazakhstani text" and "image of Kazakhstan" according to the criteria of the author's position, the depth of cultural entry and the narrative function.&nbsp; &nbsp;The article develops methods for analyzing works from the point of view of belonging to the "Kazakhstani text" . The practical significance of the work lies in the application of the developed typology in philological analysis,&nbsp; formation of educational programs on Kazakh literature,&nbsp; development of cultural diplomacy and media strategies.</p>

2025-09-12T00:00:00+00:00 Copyright (c) 2025 С. Серикова, А. Байболов